CLIENT
Brita
DELIVERABLES
Experimental, Social Good, industrial Design, Motion, App Design, Print, Experiential
INSIGHT
The students are not motivated enough to take the extra step to recycle and end up throwing used plastics into the trash.
SOLUTION
Turn commonly used plastic into a valuable asset.
RESEARCH
100%
Of students have said that they have observed water bottles being the most commonly used plastic on campus.
95%
Of those students have said themselves have thrown a water bottle in the trash for convenience's sake.
73%
Of the campus body said they would recycle more if recycling cans were abundant and easily recognizable.